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If you want your relationship to be sustainable, why not make that wedding sustainable as well?

My role:
UX/UI designer, Service designer

Time frame:
Mar–Aug, 2023
Service design, Evaluation & Qualitative Test,
Ecosystem map,
Card sorting,
Creative workshop,
Interview, Hypothesis testing
15 participants

  • Introduction

Wedsavers | Master’s Major Project

Wedsavers is a service for British couples between the ages of 20 and 35 who want to save time and money on their wedding planning by gaining wedding inspiration rapidly and purchasing decoration goods through generative AI technology.

Wedsavers encourages users to purchase eco-friendly and second-hand wedding products in order to reduce the environmental impact of the wedding.

Wedsavers provides a stress-free and guilt-free wedding shopping experience filled with inspiration.

  • Key Feature

AI Inspiration

After couples upload the venue’s photo, specify their aesthetic preferences, and pick a budget, Wedsavers employs AI (generative AI technology) to provide them with an inspiring wedding decoration image.
Shopping based on AIGC image

Users can then make appropriate purchases based on the shoppable images. In just a couple of hours, couples can find all they require for their wedding decorations at a low cost.

  • How does the behaviour change design work?

The Fogg Behavior Model analyses human conduct and states that Motivation, Ability, and Prompt must coincide for a behaviour to occur.

Couples go to Wedsavers to get quick wedding inspiration (Motivation), and find that they can use AI to quickly generate a picture of the wedding venue and buy the items in the picture at a discount (Ability), so they start shopping. As shown in the image above, the website naturally reminds users to buy eco-friendly or second-hand goods to get discounts during the purchase process through the top bar, switch, card and other components. (Prompt)

  • How to keep the Wedsavers running?

Wedsavers is a B2C model. Sponsorship is obtained via collaborating with wedding hotels, with the production of rich venue photos of partner hotels being prioritised as an example.

Furthermore, as an eco-shop, Wedsavers will collaborate with NGOs and the government to reduce the extra waste generated by weddings in the United Kingdom. Much of the products in the warehouse may be reused by encouraging users to buy secondhand and allowing Wedsavers to recycle wedding supplies, resulting in a more sustainable business model.